Based in Buenos Aires, Luciano Machi is a Design Director and Creative Entrepreneur.
He is the founder of The Real Realm, an AI-driven audiovisual production company pushing the boundaries of storytelling through cutting-edge technology. He is also the co-founder and Design Director at FAMA, a design and animation studio launched in 2022 with Federico Fabiano, specializing in bold visual narratives for brands in media, sports, and technology.

His career began in 2003 with the co-founding of Can Fly, a studio dedicated to television branding. In 2012, he established his own practice focused on digital formats—developing brand identities, promos, ad campaigns, and motion design for broadcast and commercial projects.

He also serves as Design Director at Bonsai3, a creative agency focused on strategic design and brand expression.

With over two decades of experience in motion graphics, branding, and visual communication, Luciano brings creative clarity, technological vision, and direction to every project he leads.