Money Line Show is Fox Sports’ new betting-centric show, and we were brought in to shape its entire branding language. From the design direction to the 3D animation and compositing, we developed a visual identity that feels sharp, bold, and dynamic. The graphics system was built around layered textures, glowing transitions, and a modern color palette combining green, gold, and deep blacks. Every asset—from logo loops to wipes—was designed to bring betting action to the forefront with energy and clarity.