{"id":1830,"date":"2025-05-26T01:34:24","date_gmt":"2025-05-26T01:34:24","guid":{"rendered":"https:\/\/lucianomachi.com\/me\/?page_id=1830"},"modified":"2025-09-10T00:40:50","modified_gmt":"2025-09-10T00:40:50","slug":"about_2025","status":"publish","type":"page","link":"https:\/\/lucianomachi.com\/me\/about_2025\/","title":{"rendered":"LUCIANO MACHI – 2025"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#262626″ bg_image=”1857″ bg_position=”center center” background_image_loading=”skip-lazy-load” bg_repeat=”no-repeat” full_height=”yes” columns_placement=”bottom” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”linear-gradient(0deg, rgb(0,0,0) 0%, rgba(0,0,0,252) 0%, rgba(0,0,0,0) 43%)” shape_divider_position=”bottom” bg_image_animation=”zoom-out” mobile_disable_bg_image_animation=”true” parallax_bg=”true” parallax_bg_speed=”medium_fast” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column bottom_padding_desktop=”40px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_desktop=”15%” right_padding_tablet=”50%” right_padding_phone=”15%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ font_size_max=”108px” line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Luciano Machi” text_direction=”default” font_size=”6vw” font_line_height=”1″ font_size_tablet=”10vw” font_size_phone=”12vw”][\/split_line_heading][\/vc_column_inner][vc_column_inner left_padding_desktop=”30%” left_padding_tablet=”0″ right_padding_tablet=”30%” right_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” delay=”300″ offset=”vc_col-xs-9″][nectar_responsive_text inherited_font_style=”default” font_size_min=”16px” font_size_max=”22px” font_size_desktop=”1.3vw” font_line_height=”1.6″ text_direction=”default” max_width=”375px”]Creative partner<\/strong> to ambitious brands.
We build together \u2014 strategy, identity, motion.<\/strong>[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”right” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”500″ offset=”vc_col-xs-3″][nectar_cta btn_style=”next-section” btn_type=”minimal-arrow” alignment=”right” alignment_tablet=”right” alignment_phone=”default” display_tablet=”inherit” display_phone=”inherit”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Design Side<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner right_padding_desktop=”15%” right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”30px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_desktop=”1.5em” font_line_height=”1.6″ text_direction=”default” font_size_tablet=”1em”]\n

Based in Buenos Aires, Luciano Machi is a Design Director and Creative Entrepreneur.
He is the founder of The Real Realm<\/strong>, an AI-driven audiovisual production company pushing the boundaries of storytelling through cutting-edge technology. He is also the co-founder and Design Director at FAMA<\/strong>, a design and animation studio launched in 2022 with Federico Fabiano, specializing in bold visual narratives for brands in media, sports, and technology.<\/p>\n

His career began in 2003 with the co-founding of Can Fly, a studio dedicated to television branding. In 2012, he established his own practice focused on digital formats\u2014developing brand identities, promos, ad campaigns, and motion design for broadcast and commercial projects.<\/p>\n

He also serves as Design Director at Bonsai3<\/strong>, a creative agency focused on strategic design and brand expression.<\/p>\n

With over two decades of experience in motion graphics, branding, and visual communication, Luciano brings creative clarity, technological vision, and direction to every project he leads.<\/p>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” heading_tag=”p” button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” font_size_desktop=”1rem” link_text=”Contact me” margin_top=”50″ url=”mailto: info@lucianomachi.com”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” 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