{"id":2319,"date":"2025-06-09T00:33:58","date_gmt":"2025-06-09T00:33:58","guid":{"rendered":"https:\/\/lucianomachi.com\/me\/?page_id=2319"},"modified":"2025-06-09T00:49:10","modified_gmt":"2025-06-09T00:49:10","slug":"work_buenavista","status":"publish","type":"page","link":"https:\/\/lucianomachi.com\/me\/work_buenavista\/","title":{"rendered":"WORK_BUENAVISTA"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3em” bottom_padding=”3em” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” right_padding_desktop=”20%” right_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ font_size_max=”104px” line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Buena Vista Original Productions” text_direction=”default” font_size=”6vw” font_line_height=”1.2″][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”accent-color” custom_height=”150″][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ font_size_max=”104px” line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Introducing.” text_direction=”default” font_size=”1vw” font_line_height=”1.2″][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ font_size_max=”104px” line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”In 2020, I led the rebranding of Buena Vista \u2014Disney\u2019s label for independent films\u2014 with a focus on elegance, cinematic spirit, and narrative clarity.
\nThe project involved a full identity system, including logo animation, visual language, and a set of 3D motion graphics that elevate the brand while honoring its heritage.
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