I started in 2003 co-founding Can Fly, a studio doing television branding. In 2012 I went out on my own and moved into digital formats: identities, promos, campaigns.
Now I run three at once: The RealRealM, an AI-driven production company I founded; FAMA, the design and animation studio I co-founded with Federico Fabiano; and design direction at Bonsai3.
Most of the work is sport and media, where the deadline is part of the format.